None of this was dreamed up in a tech incubator. Our DMS, our CRM, and Social360 were all built inside our own store, solving our own problems — because the software the industry sold us either didn't know a Silverado from a Sonata or cost like it was doing the selling for us. Everything we ship runs our dealership first. If it doesn't survive a real showroom floor, you never see it.
— Summit Digital, from the showroom floor in Atlanta, GA